Big & Rich
As Big & Rich, John Rich and Big Kenny Alphin have exerted a definite "gravitational pull" to the direction modern country music has taken. Their much anticipated new project, "Gravity" provides a stellar example of the genius of their creative brotherhood — the result of two unique musical personalities colliding to form an even greater positive sum total. The project has propelled the superstar duo to new heights, having secured back-to-back Top Ten hits for the first time in their career with "Look at You" and "Run Away With You," while their current single, "Lovin' Lately" featuring Tim McGraw continues to climb the charts.
They are America's Technicolor cowboys, brothers-in-arms in service to the creed that great music has no boundaries. Individually, John and Big Kenny are first-rate musicians, songwriters, producers, entertainers — and now the creative force behind their own label imprint, Big & Rich Records. Together, they are one of the most truly original musical forces ever unleashed on a welcoming world.
Big & Rich have made a career of being relatable and musically relevant since exploding into the public consciousness in 2003 as the rarest of breeds—true country music game changers. With 2004's triple-platinum Horse of a Different Color, they were able to tap into the best strands of a wide spectrum of popular music, filter them through their pens and voices and produce a sound that is instantly recognizable, if not classifiable.
They are, in addition to everything musical, noted philanthropists and good-will ambassadors. Both remain committed and enthusiastic livers of life and givers of time, talent and fortune to great causes. Kenny has become a world traveler, fighting poverty and supporting education through agencies including the United Nations Foundation and the Red Cross from North America to Africa. John takes part in any number of charitable outreaches, and his win on The Celebrity Apprentice brought well over a million dollars to St. Jude Children's Research Hospital. Those things go to the core of two men whose music and worldviews intersect seamlessly.
"We both have a lot of things that we do creatively," adds John, "but there's been something magical about this since the beginning. As good as we are at what we do separately; neither of us is as good as Big & Rich are together. The Big & Rich thing is like a new color in the crayon box."